Flipbook!

Fabrica, Benetton

Flipbook! was the first frame-by-frame online animation toy of its kind and it begun a complete Game genre. For its achievements Flipbook! received the Grand Prize Winner at the Japan Media Arts Festival.

A website in which anyone can create a simple animation. After drawing a few lines, they instantly start moving in vivid action. Viewers can enjoy animations registered each and every second from all over the world.

http://www.benettonplay.com/toys/flipbook

“ On this website, a user can create flipbook animations (frame animations), upload them and exhibit them to the world; the idea is very simple and everybody can understand it ” - Japan Media Arts Festival, 2005

With Flipbook! I pursued the idea of a universal toy that would allow people to have fun and at the same time reflect on themselves. A game where you have only yourself to beat and where you can share the final product.

Flipbook! started out as a small interactive installation running on a touch screen computer at the hallways of FABRICA. It’s potential was then realised and a web version was created.

Flipbook!'s popularity grew as thousands of animations were added everyday and it became an Internet sensation. It was at this point that Flipbook! was awarded the Japan Media Arts Festival Grand Prize.

Shortly after its release, American TV Show “Attack of the Show” featured it in one of its emissions. Many other media outlets followed suit including “Dazed and confused”, “DUNE” and “WMD”.

Flipbook! was also featured as Case Study for Digital Media and Computer animation in ‘The animation bible’ by Maureen Furniss P.h.D, Lawrence King publishing. (UK)

Flipbook! had a sequel called Flipbook! Deluxe that was published in 2006 in Benetton’s gaming website Bennetonplay where it continues to rack up animations.

After Flipbook!’s success, a number of physical installations were produced to tour the world on FABRICA’s art exhibitions.

The physical installation adaptation of the popular animation toy Flipbook! was created for the Lex Yeux Ouverts exhibition commemorating the 40th anniversary of United Colors of Benetton. It consisted of an Interactive pen display running a version of Flipbook! mounted of specially designed furniture. Visitors could sit down and draw animations that would be saved to be displayed online and on big screens in the exhibition space.

Top and Left : Flipbook! at 'Fabrica I’ve been waiting for you' - Seoul. Korea, 2006. photos by Oriol Ferrer Mesià (http://uri.cat/)
Photo credits : Flipbook! at 'Fabrica I’ve been waiting for you' - Seoul. Korea, 2006. Oriol Ferrer Mesià (http://uri.cat/)

The exhibition was originally presented in the Center Pompidou in Paris and later was presented in Lex Yeux Overts in La Triennale di Milano, in Lex Yeux Overts at the Shanghai Art Museum and at the I’ve been waiting for you exhibition at the Triad Gallery in Seoul, Korea.

Above : Flipbook! at 'Fabrica Lex Yeux Overts' - Shangai, China, 2007. Right: Flipbook! at '40 Years of Bennetton', Paris, France, 2006. photos by Oriol Ferrer Mesià (http://uri.cat/)
Photo credits : Flipbook! at 'Fabrica Lex Yeux Overts' - Shangai, China, 2007. Flipbook! at '40 Years of Bennetton', Paris, France, 2006.Oriol Ferrer Mesià (http://uri.cat/)